'Google is broken': How an algorithm tweak cost livelihoods - Daily sristy news
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'Google is broken': How an algorithm tweak cost livelihoods - Daily sristy news
April 14, 2026, 2:27 am

‘Google is broken’: How an algorithm tweak cost livelihoods

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  • Update Time : Tuesday, July 2, 2024
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Google made major changes to its search algorithm and spam filters earlier this year to get rid of low-quality content — but the effects have proved devastating to some smaller websites.

 

Online businesses have been left considering layoffs and even site closures after Google’s massive upgrade in March and April caused catastrophic drops in traffic.

 

Gisele Navarro is one of the unlucky ones whose website got caught up in Google’s dragnet.

The 37-year-old Argentine runs the HouseFresh website with her husband, and they had been building a healthy niche in product reviews for air purifiers since 2020.

 

There were no ads, no product placements and no soft-pedalling — if a product was bad, the site’s reviewers would say so.

 

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